Privacy policy
Last updated: June 8, 2026
This privacy policy describes how Frera Of Sweden (the website, we, us or our) collects, uses and shares your personal information when you visit, use our services or make a purchase from freraofsweden.se (the website), or otherwise communicate with us about the website (together, the services). In this privacy policy, you and your refer to you as a user of the services, whether you are a customer, website visitor or another person whose information we have collected in accordance with this privacy policy.
We recommend that you read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, for example to reflect changes in our practices or for operational, legal or regulatory reasons. The revised privacy policy will be published on the website, with the updated date shown under “Last updated”, and we will take any other steps required by applicable law.
How we collect and use personal information
To provide the services, we collect personal information about you from a variety of sources as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide or improve the services, comply with applicable legal requirements, enforce any applicable terms of service and protect the services, our rights and the rights of our users and others.
Personal information we collect
The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term personal information, we mean information that identifies you, relates to you, describes you or can otherwise be linked to you. The sections below describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information that you submit to us through our services may include:
- Contact details such as your name, address, phone number and email address.
- Order information such as name, billing address, shipping address, payment confirmation, email address and phone number.
- Account information such as username, password, security questions and other information used to protect your account.
- Customer support information such as information you choose to share when you communicate with us, for example when you send a message through the services.
Certain features of the services may require you to provide certain information about yourself directly to us. You may choose not to provide such information, but this may prevent you from using or accessing those features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the services (“Usage data”). For this purpose, we may use cookies, pixels and similar technologies (“Cookies”). Usage data may include information about how you access and use our website and your account, including information about your device, browser, network connection, IP address and other information about your interaction with the services.
Information we receive from third parties
We may also receive information about you from third parties, including suppliers and service providers who may collect information on our behalf, for example:
- Companies that support our website and services, such as Shopify.
- Our payment processors, which collect payment information (such as bank account details, credit or debit card details and billing address) in order to process your payment, fulfil your orders and deliver the products or services you have requested, so that we can perform our contract with you.
- When you visit our website, open or click emails that we send to you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries and cookies.
All information we receive from third parties will be handled in accordance with this privacy policy. Please also see the section below, Third-party websites and links.
How we use your personal information
- Providing products and services. We use your personal information to provide the services and perform our contract with you, including processing your payments, fulfilling your orders, sending messages related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating any returns and exchanges and other features related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In that case, Shopify will process your information in accordance with its privacy policy and consumer protection policy.
- Marketing and advertising. We may use your personal information for marketing and advertising purposes, for example to send marketing, advertisements and promotional communications by email, SMS or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and on other websites. If you are located in the EEA, the legal basis for this processing of personal information is our legitimate interest in selling our products, in accordance with Article 6(1)(f) GDPR.
- Security and fraud prevention. We use your personal information to identify, investigate or take action regarding possible fraudulent, illegal or harmful activity. If you choose to use the services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe that your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for this processing of personal information is our legitimate interest in keeping our website safe for you and other customers, in accordance with Article 6(1)(f) GDPR.
- Communicating with you and improving the service. We use your personal information to provide customer support and improve our services. This is a legitimate interest for us so that we can respond to you, provide effective services and maintain our business relationship with you in accordance with Article 6(1)(f) GDPR.
Cookies
Like many others, we use cookies on our website. For more information about the cookies we use to run our store with Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to store information about your activity and preferences), to carry out analytics and to better understand how users interact with the services, which relates to our legitimate interest in administering, improving and optimizing the services. We may also allow third parties and service providers to use cookies on our website to better tailor services, products and advertising on our website and other websites.
Most browsers accept cookies automatically by default, but you can change your browser settings so that cookies are removed or rejected. Please note that your experience may be negatively affected if you remove or block cookies, and some services, including certain features and general functionality, may stop working in whole or in part. Blocking cookies may also not completely prevent our sharing of information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties in order to perform contracts, for legitimate purposes and for other reasons covered by this privacy policy. Examples of such circumstances include:
- Information may be shared with vendors or other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and delivery).
- Information may be shared with business and marketing partners in order to provide services and advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you request or otherwise consent to us disclosing certain information to third parties, for example to deliver products to you or when you use social media widgets or login integrations, we may also share your information.
- Information may be shared with our affiliates or within our corporate group as part of our legitimate interest in operating a successful business.
- Information may be shared in connection with a business event, such as a merger or bankruptcy, in order to comply with applicable legal obligations, enforce applicable terms of service and protect the services, our rights and the rights of our users and others.
We disclose personal information in the following categories, as well as sensitive information about users, for the purposes described above in How we collect and use personal information and How we disclose personal information:
| Category | Categories of recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of drawing conclusions about you.
With your consent, we share personal information for advertising and marketing activities as described below.
Third-party websites and links
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on those websites is accurate, complete and reliable. Information that you provide in places that are wholly or partly publicly available, including information you share on third-party social networking platforms, may also be viewed by other users of the services and/or users of those third-party platforms without limitation as to how it may be used by us or third parties. Our inclusion of such links does not mean that we endorse the content on those platforms or their owners or activities, unless this is expressly stated in the services.
Children’s data
The services are not intended for use by children, and we do not knowingly collect personal information about children. If a child for whom you are a guardian has provided us with personal information, you can contact us using the details below to request deletion.
As of the effective date of this privacy policy, we are not aware that we have “shared” or “sold” (as defined under applicable law) personal information relating to persons under the age of 16.
Security and retention of your information
Please note that no security measures are perfect or impossible to bypass, and we cannot guarantee perfect security. Information you send to us may also be unprotected during transmission. We recommend that you do not use insecure methods to send sensitive or confidential information to us.
How long we retain your personal information depends on different factors, for example whether we need it to manage your account, provide the services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.
Your rights
Depending on where you live, you may have some or all of the rights below regarding your personal information. These rights are not absolute and may only apply in certain circumstances, and the law may allow us to refuse your request.
- Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including information about how we use and share your information.
- Right to deletion: You may have the right to request that we delete the personal information we hold about you.
- Right to correction: You may have the right to request that we correct the personal information we hold about you if it is inaccurate.
- Right to portability: In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
- Right to opt out of sale, sharing or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal information or to indicate that your personal information may not be used for purposes considered “targeted advertising” under applicable privacy laws. If you visit our website with the GPC signal enabled, depending on where you are located, we will automatically interpret this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the website.
- Restriction of processing: You may have the right to request that we stop or restrict our processing of your personal information.
- Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw your consent.
- Appeal: If we refuse your request, you may have the right to appeal our decision. You can do this by replying to our refusal notice.
- Managing communication preferences: We may send promotional emails to you, and you can opt out of such emails by using the unsubscribe function included in our messages. If you opt out of promotional emails, we may still send you non-promotional messages, for example information about your account or orders.
You can exercise these rights where stated on our website or by contacting us using the contact details below.
Your status with us will not be affected because you exercise your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a reasoned response to your request. Under applicable law, you may appoint an authorized representative to make requests on your behalf. Before we accept such a request from a representative, the representative must provide proof that you have authorized them to act on your behalf, and you may also need to verify your identity directly with us. We will respond to your request within the period specified by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with how we have handled your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the details below. You may also choose to submit your complaint to the Swedish Authority for Privacy Protection (IMY). Within the EEA, you can find a list of responsible data protection authorities here.
International users
Please note that we may transfer, store and process your personal information outside the country where you live. Your personal information is also processed by staff and external service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses or equivalent agreements from the relevant competent authority in the United Kingdom, as applicable, unless the transfer is to a country that has been deemed to provide an adequate level of protection.
Contact
If you have questions about our privacy practices or this privacy policy, or if you want to exercise any of your rights, you can call or email us at kundservice@frera-hf.se, or contact us at Smedjegatan 15, Laxå, 695 32, SE.
For the purposes of applicable data protection law, and unless expressly stated otherwise, we are the controller of your personal information.
